The "NEXT-GEN Store" puts a spotlight on local brands founded by Changhua's younger generation. Through a fresh approach to retail, the Store brings together local culture, youth entrepreneurship and visions of the future, and creates a space where art, business, and community thrive together. Featuring immersive experiences and diverse themes, the store shows the design talent and vibrant energy of Changhua's youth. As a reimagination of the department store, the store serves as a hub for craftsmanship, digital innovation, and sustainable values.
This is Changhua Youth, Exceptionally Bold—a burst of creativity and energy! At the Neo Market themed fair, young people take center stage, showcasing their creativity. The word "Kuazhang" (a play on "exaggeration" and "Changhua") celebrates every young force of excellence in Changhua, unleashing a new wave of energy across industries. Together, they embody the spirit of excellence in every trade, with the new generation rising across various fields. Local brand founders, slash-career entrepreneurs, and creative changemakers join forces here—spanning crafts, culture, arts, film, agriculture, food, design, publishing, curated goods, and everyday services. Some start from their hometown, some come home to build through design, and others tell Changhua's story in their own way. Fueled by the energy of Changhua's youth, everything here is full of substance, character, and power.
