About Taiwan Design Expo | 2026 台灣設計展 Taiwan Design Expo in Taoyuan

About

Creating Impact through Local Design and Urban Innovation

As technology rapidly evolves and societal values shift, a delicate balance emerges between the past and future, tradition and modernity, in both industry and daily life. Everything coexists harmoniously, yet not without its conflicts. With a human-centric approach, "design" acts as a vital mediator, connecting the uniqueness of cities with design expertise. By design, we redefine each location from multiple perspectives, and shape distinctive brand images for cities.

The core value of the "Taiwan Design Expo" is to elevate design aesthetics for everyone. By deeply integrating resources from industry, government, academia, and research, the Expo bridges industries, designers, the public, and government institutions, turning the entire city into a stage for showcasing beauty. Beyond grand visions, our aspiration is to ensure that the insights and inspiration from the exhibition continue to resonate in the host city, opening new doors of influence through designs.

Theme

Taoyuan exists in flow

Transferring flights at the airport, changing trains at the high-speed rail, and speeding along the freeways—people shuttle through yet rarely pause to witness how this city has shaped itself in the midst of constant flows and movements.

Water flows through the tablelands, leaving behind a tapestry of ponds and waterways; airplanes ascend and descend, trains weave back and forth, and the city’s rhythm unfolds through movements.

Rather than a static destination, Taoyuan is a city continuously molded by transit, slowly acquiring its contours with every passage. Transportation facilitates connection, and connection fosters exchange. Resources, information, and industries circulate rapidly in multiple directions, creating smooth and efficient daily operations.

Some arrive here while others depart from here, keeping the city open and adaptive as Taiwan’s vital interface with the world.

Movements bring change, and industrial transformation and technological development reshape the rhythm of life; diverse cultures intertwine in daily life, while multiple forces gradually converge, allowing a new urban landscape to emerge from constant renewal. Taoyuan does not deliberately chase a style, but instead cultivates a rhythm rooted in innovation, intelligence and circulation; design traces the threads of these flows, allowing dispersed forces to coalesce into momentum in the midst of movements.

When all currents converge and intertwine here, Taoyuan ceases to merely accommodate movements, but begins to define them; Taoyuan not only responds to change but also generates directions—becoming the place where trends emerge.

#Flow #Circulation #Convergence #Trends

Consultant Names are listed in stroke-count order, except for the Chief Advisor, Lin.

Apex Lin

Chair Professor of the department of Visual Communication Design, Asia University

Distinguished Professor of the Department of Digital Media Design at Asia University and Professor Emeritus of the Department of Design at National Taiwan Normal University, he has long been dedicated to design education and visual arts in Taiwan. He received the National Award for Arts, the Jury Special Award for Lifetime Achievement at the ADP Asian Design Awards, as well as Taiwan’s Golden Pin Design Achievement Award. In 2026, he was appointed Ambassador-at-Large of the Republic of China (Taiwan), and is widely regarded as one of Taiwan’s most internationally influential figures in the design field.

Chia- Hsiang Wang

Founder & CTO of REnato lab

With 20 years of experience dedicated to technical and policy research in waste management and resource circulation, I have played a key role in the early design and implementation of Extended Producer Responsibility (EPR) systems. My later focus shifted toward circular economy business models, aiming to assist governments and enterprises in building a sustainable, circular society. Recognizing that the key to success lies in establishing a robust supply-demand relationship for resources, I have expanded into R&D for circular materials and the design of circular service models, bringing innovative thinking to the industry.

Jukai

Currently the founder of Plugin Branding & Visual Marketing Integration Co., Ltd.

Jukai is a Taiwanese branding, marketing, and design consultant specializing in the sports industry. He has long been dedicated to sports branding, event visual identity, and merchandise integration design. His experience includes projects such as the Taipei Universiade, Taipei Marathon, and branding initiatives for professional sports organizations. Through design, he strives to connect sports, cities, and cultural values.

Jeanne Lee

Associate Dean of the College of Design and Associate Professor in the Department of Architecture at Ming Chuan University

Dr. Jeanne Lee has long been dedicated to architectural education, urban aesthetics, and interdisciplinary technology integration. She is the founder and chief advisor of Open House Taipei and also serves as an international juror and as a review committee member for multiple local government urban design and public space projects.

Alain Lee

Founder of Atelier AGI

Having built his early career at Eslite's Planning Department, Alain Lee later pursued a Master's degree in Industrial Design in France. In 2001, he joined ASUS and Pegatron groups, leading the design team to secure honors from the world's four major international industrial design awards. In 2010, he founded the design brand PEGACASA. In 2019, he forayed into architecture and interior design and led the planning and design for the premium cinema brand, MUVIE CINEMAS. In 2020, he established Reiliving Biotech Corporation and Atelier AGI, furthering his mission to create works that harmonize refined humanistic values with forward-looking technology.

Johnny Chiu

Founder of JC. Architecture & Design

Dedicated to advancing cross-disciplinary design practices across Taiwan and the United States, Johnny Chiu is renowned for connecting culture and innovation through design. His work spans architecture, interiors, furniture, and public installations, with notable projects including The Moving Kitchen, Penghu Ferry, and Jade Mountain Bench. He has received numerous international accolades, including Red Dot: Best of the Best, the iF Design Award Gold, and GQ Designer of the Year, and is recognized as one of Taiwan’s most influential design creators on the global stage.

Eric Chen

Full-time professor of the department of architecture, Chung Yuan Christian University

Holding a Ph.D. in Art from Tainan National University of the Arts, the architect currently serves as a full-time professor in the Department of Architecture at Chung Yuan Christian University, and is the principal architect of ArchiBlur Laband Co-Making Place. For a long time, they have been dedicated to redefining architecture between the body and the landscape, and to actively understanding and repairing the environment.

Stony Cherng

Founder & Creative Director of Stony Image Co., Ltd.

Founded Bright Ideas Design in 1988, and has since developed 100 quality brands across Taiwan and China, as well as cultural and creative products for 10 themed parks. With extensive experience in promoting the industrialization of cultural and creative sectors and guiding traditional industries toward cultural creativity, the team began by assisting more than 400 Hakka traditional industries in transformation and upgrading. In recent years, the focus has shifted to craft and cultural curation, integrating handmade craftsmanship with AI to explore new possibilities for the future.

Chia-Lin Tsao

Dean of the College of Design and Professor in the Department of Landscape Architecture at Chung Yuan Christian University

An urban designer and advocate for human-centered cities. He currently serves as Dean of the College of Design and Professor in the Department of Landscape Architecture at Chung Yuan Christian University. Holding a master’s degree in Urban Design from Columbia University and a Ph.D. in Urban Design from Oxford Brookes University, he has long been dedicated to public spaces and the teaching, advocacy, and transformation of human-centered cities in Taiwan. He is also a registered architect in New York.

Ray S.C. Chu

Full time Associate Professor of Ming-Chuan University

"Ray Chu received M.A. from the University of Pennsylvania. Since returning to Taiwan in 1995, he has taught in Ming Chuan University. Over the past three decades, he has devoted himself to architectural history, architectural theory, and architectural design education, and has published seven professional books. For nearly twenty years, he has also played an active role in advancing government policies related to urban design, public art, the preservation and management of heritage architecture, and issues on regional revitalization. In addition, he has served as an important curator and policy advocate in numerous exhibitions and public initiatives."

Key Visual Concept

Centered around the core metaphor Traces Of Flow, this year's Design Expo transforms the city's intangible momentum into a visible design language.

Seemingly independent pulses—the movement of waterways and landscapes, the convergence of people and logistics, the intersection of perse cultures, the surge of Taoyuan's unique energy, and the airline networks weaving the city into the global context—intertwine into an organic, fluid constellation of symbols that outlines the contour of the city's unending evolution.

More than a geographical gateway, Taoyuan is a hub where energy converges and transforms. Here, international flights take off and land, cargo transits, people cross paths, and cultures collide and fuse. This high-density mobility defines this city's DNA.

The Taiwan Design Expo aims to mirror a city's true pulse and rhythm. We invite visitors to experience Taoyuan as a central energy hub. As design flows along these energy pulses, the Expo helps this city define its own unique identity.

Key Visual Design

StudioPros

StudioPros is a brand and visual design agency based in Taipei and Hsinchu. Rooted in user experience, we integrate creativity, design, and technology to build a comprehensive experiential context for brands, establishing robust brand identities and accelerating business growth.

Portfolio includes global giants such as Facebook, Amazon, IBM, Shutterstock, and Unilever, as well as prestigious events like the Golden Melody Awards and Golden Pin Design Awards. Having served brands across more than 20 industries—including retail, technology, and finance—our work has been recognized by the Golden Pin Design Award, Golden Pin Concept Design Award, DFA Design for Asia Awards, and the South Korean K-Design Award.

Yi-Hsuan Li

The Founder and Creative Director

Formerly a consultant at IBM Consulting, she specializes in implementing multi-dimensional design rooted in User Experience (UX). Her expertise lies in cross-disciplinary integration, where she focuses on redefining and expanding the possibilities of brand identity and visual narrative.

Her visionary work has earned prestigious international recognition, including the Adobe Design Achievement Awards, Golden Pin Concept Design Award, DFA Design for Asia Awards, and the South Korean K-Design Award. Beyond these honors, her projects have been featured in renowned design publications such as Computer Arts Magazine, Victionary, and have been showcased in global exhibitions across the United States, Finland, South Korea, and Asia.

Her impressive portfolio of collaborations bridges global industry giants and iconic cultural events, including Meta, Amazon, Unilever, the Golden Melody Awards, and the Young Designers' Exhibition (YODEX).

Key Visual Concept Video

Landings and takeoffs, arrivals and departures, freight and transport—aircraft, high-speed rail and logistics keep Taoyuan in constant flux. While many dismiss this city merely as a busy transit hub, these fleeting trajectories are the vital lifeblood mapping out the city's network.

The story begins with transit windows—the starting point of the city's movement. Dots symbolizing energy from all directions intersect into a dense web of trajectories and outline the abstract silhouette of Taoyuan in flow. Like drifting vapor trails, this energy flows through the city, bringing diverse people, ideas, and creativity from various places together. They all condense into peach-shaped dots of energy. Symbolizing the city's creative force, these playful motifs continue to circulate and evolve in every corner, keeping TAOYUAN in FLOW.

Motion Design

Nulls Design

Nulls Design is like the null set symbol "{ }", encompasses boundless imaginations. We focus on listening to each brand's unique voice. The power of storytelling is not only our belief but also what empowers us in convey that unique voice through innovative visuals across various platforms. This approach deepens the meaning and refines the taste for each brand, whilst exploring new values and possibilities.

Kevin Cheng

Ｍotion design director and designer

Kevin Cheng specializes in creating dynamic productions for brand identity, cultural and artistic events, and exhibitions. Previous works include the 2024 Taiwan Creative Expo image animation, TTXC Taiwan Technology X Culture Expo brand animation, 2022 Presidential Office New Year's animation, Taipei Performing Arts Center image animation, Taiwan Design Research Institute logo animation, 2022/2023 Presidential Hackathon image animation, and 2023 Wan Jin Shi Marathon Race image animation.

Ｍascot

Flowmomo is a “creative spirit” born in Taoyuan, symbolizing the city’s convergence of technology and culture. It has a soft, peach-pink, and adorable head inspired by the Lala Mountain peach, carrying boundless local originality and vitality. At its base is a set of signature landing gear, echoing Taoyuan’s unique role as Taiwan’s national aviation gateway while expressing its readiness to take action at any moment.

With an endless flow of inspiration, Flowmomo moves freely through the city and enthusiastically lands in every corner, bringing surprise and aesthetics into everyday life and illuminating infinite creative possibilities.

Ｍascot Design

Akibo

Designer

Akibo is a multidisciplinary artist, curator, and design director. In his early career, he shaped the aesthetics of the pop music scene through numerous iconic visual designs. In recent years, he has developed a distinctive creative language centered on robots and digital technology, leaving influential public artworks across various locations. He has also expanded into main lantern design for major lantern festivals and has been invited multiple times to serve as aesthetic director for the opening ceremonies of large-scale official events and international sports competitions, remaining highly active in Taiwan’s arts and cultural scene.

Ｍascot Video

Flowmomo is a creative spirit moving through the city, extending from a flat visual identity into real-world environments. It wanders through the intersections of architecture, sky, water, and light, while the film takes live-action imagery as its foundation and integrates new media imaging techniques with post-production refinement. Through this process, the character naturally inhabits the urban spaces of Taoyuan.Beginning with local landscapes and city scenes, Flowmomo gradually gathers across the various venues of the design exhibition, becoming a dynamic protagonist that carries the exhibition narrative, urban memory, and brand emotion. The work opens up a more imaginative viewing experience between character design and the moving image of the city.

Ｍascot Motion Design

Prism Base Design Studio

A prism does not alter the source of light; through refraction, it reveals richer, more diverse, and more delicate layers within it. We believe that design is not about creating appearances, but about returning to the core of things—understanding the true essence of a brand, its content, and the people behind it. Through visual translation, narrative construction, and media integration, we seek to make the hidden values within each project visible.

Alan Wang

Design Director

Alan Wang is a designer, visual creator, and university design educator whose work has long focused on the intersection of commercial visual communication, motion imagery, generative AI, and design education. He previously worked in digital visual design and visual management within the news media industry, accumulating nearly two decades of experience in digital content, visual storytelling, and image production.