About Taiwan Design Expo | 2025 台灣設計展 Taiwan Design Expo in Changhua

About

Creating Impact through Local Design and Urban Innovation

As technology rapidly evolves and societal values shift, a delicate balance emerges between the past and future, tradition and modernity, in both industry and daily life. Everything coexists harmoniously, yet not without its conflicts. With a human-centric approach, "design" acts as a vital mediator, connecting the uniqueness of cities with design expertise. By design, we redefine each location from multiple perspectives, and shape distinctive brand images for cities.

The core value of the "Taiwan Design Expo" is to elevate design aesthetics for everyone. By deeply integrating resources from industry, government, academia, and research, the Expo bridges industries, designers, the public, and government institutions, turning the entire city into a stage for showcasing beauty. Beyond grand visions, our aspiration is to ensure that the insights and inspiration from the exhibition continue to resonate in the host city, opening new doors of influence through designs.

Theme

Opening Up a Century of Changhua as "Fertile Ground," Designing a Blueprint for Changhua's Brilliant Future

Too often, we pass through Changhua in a hurry, unaware of all that we missed. Changhua is the beating heart of Taiwan's logistics, a center of agriculture, fisheries, livestock farming, and industry, rich with diverse industrial landscapes.

The 2025 Taiwan Design Expo is about to open in Changhua. It will utilize design thinking to transcend urban-rural boundaries and showcase a new narrative for Changhua, a vision that we call (((CHANGHUA))), through which this unique Taiwan region becomes fertile ground for social and cultural development as well.

Changhua is a strategic hub of development for Taiwan and a resource with a different global appeal; it is a port region characterized by resilience, wisdom, and determination. (((CHANGHUA))) will demonstrate how design can enter factories, integrate into daily life, and reimagine the future of local towns and special economic zones.

The 2025 Taiwan Design Expo will involve major townships and cities in Changhua, including Changhua City, Lukang Township, Tianwei Township, and Tianzhong Township, and will connect five districts, i.e., Zhongxing, the Changhua County Art Museum area, Guashan, the Lukang hub, and Tianwei.

(((CHANGHUA))) and its 14 thematic venues invite you to rediscover and experience Changhua, a place that will finally open up and showcase its treasures to the people of Taiwan and the world!

Honorary consultant

Stan Shih

Chairman of the StanShih Foundation

Founder of Acer and Chairman of the StanShih Foundation, he has been a driving force behind the integration of culture and technology, industrial transformation, and sustainable development. He is also devoted to the longevity and health-tech industries. A former board member of TSMC, he has been recognized as one of the Ten Outstanding Young Persons of the World and received numerous international honors, while consistently contributing to social services and cultural innovation.

Mei-Hua Wang

Independent Director Taishin Financial Holding Co.,Ltd. Taishin International Bank

She has served her entire 43-year public service career at the Ministry of Economic Affairs and is the third female minister in its history. During her tenure, she promoted energy transition, industrial upgrading, investment facilitation, and economic integration. Her exceptional skills in communication, coordination, and trade negotiations have earned the strong trust of the industry sector.

Consultant

Ka-Shiang Liu

Chairman of the Tseng Hsu-pai Journalism Award

An ecological travel writer and former Chairperson of the Central News Agency, she has taught in Hong Kong, Singapore, and other locations. Her published works include Inside Taiwan, Blazing Fire – The Making of Taiwan by Tadao Shikano, and Even Small Stations Reach Distant Places.

Chin-Hua Huang

Founder of TAGather Goods

A New York-based architect whose work spans architecture, branding, and urban governance, he excels at integrating brand DNA into sustainable solutions. He founded the youth-driven urban brand “N-type Talents,” using design thinking to transform undervalued elements and promote dialogue between policy and the future.

Hsin-I Chang

Founder & Director of Art for Fun Studio

Founder of Art for Fun Studio and cultural advisor to various institutions, she specializes in interdisciplinary productions combining technology and performing arts, children’s music programs, and international artist management. She previously served as a policy advisor at the Ministry of Culture and New Taipei City’s Cultural Affairs Department, and participated in planning the launch of several national arts and cultural venues. She possesses extensive experience in cultural policy and production.

總策展人

Tammy Liou

Graduated with an advanced master's degree in Architecture from Berlage Institute, Rotterdam( Netherlands), Tammy Liou is the co-founder of BIAS Architects & Associates. She is continuously focusing on public issues and extending the possibility of uniting spaces and programs. By the means of research and spatial experiments, Tammy Liou is aiming at providing new imaginations of urban space and fostering cultural awareness. She has been the head curator of "2020 Taiwan Design Expo - CHECK in Hsinchu" and "2019 Creative Expo Taiwan — Culture On the Move". In 2019, she won the Most Influential Person Award in LaVie creative award and the Super MVP Managers award.

Key Visual Concept

The 2025 Taiwan Design Expo is themed “ (((CHANGHUA)))”, drawing inspiration from Changhua’s rich heritage of craftsmanship and creative energy. Rooted in the region’s cultural characteristics and spatial narratives, the theme develops a unique design language that reflects the local identity. The main visual centers on the character “Hang (行),” which conveys a sense of “inclusiveness,” transforming local industries, diverse trades, and a culture of tolerance into a contemporary visual symbol.

The character “Hang (行)” is deconstructed and reinterpreted as the symbol “((( )))”, forming a distinctive and memorable visual identity. This symbol represents connection, dialogue, communication, contextualization, and added value, allowing for multiple layers of interpretation. The primary color palette features gradients of teal-blue, orange-red, and gold, evoking imagery of Changhua’s coastline, natural landscape, and cultural hues. The secondary visuals extend from these core colors, comprising over a dozen semi-abstract geometric patterns. These elements rise from the bottom of the visual plane to complement the overall color scheme, with each symbolic shape imparting unique meaning to different exhibition areas.

The full visual identity spans the three main exhibition areas—Changhua, Lukang, and South Changhua. Through a carefully crafted combination of color and imagery, each region’s distinct qualities are highlighted. This visual narrative weaves together cultural elements and local geography, shaping a collective memory and cultural portrait of the region.

Team

Aaronnieh Workshop

Based in Taipei and Kaohsiung, ANW is actively involved in brand identity, with a strong presence in the music, publishing, art, and public project sectors. Their expertise in integrating contemporary and pop culture with diverse visual codes adds depth and complexity to their work. This methodology enriches their creations with multiple layers of interpretation, offering clear and accessible insights into the field of graphic design.

The studio has garnered numerous accolades, including the Red Dot Design Award, iF Design Award, and Golden Melody Awards for Best Album Packaging. Notable projects by Aaron Nieh Workshop encompass a wide array of collaborations: visual identity for the 50th Golden Horse Awards, branding for CTBC Bank’s "Enjoy Life" credit card, packaging design for 7-ELEVEN's CITY CAFE, brand identity for Not Just Library, signage systems for CDIB Capital Group's headquarters, co-branded credit card design for Taipei 101, projects for Taiwan Tobacco & Liquor Corp, design work for Chunghwa Post Co., Ltd., special edition catalog for Sotheby’s "Post-War Asian Art", wayfinding system for Taipei Performing Arts Center, signage overhaul for Taoyuan City Government, visual design for the Taiwan Pavilion at the Venice Architecture Biennale, 150th and 155th anniversary gift boxes for Kuo Yuan Ye, brand identity for NUNUNI, Taiwan Design Research Institute, Control Yuan and Ministry of Digital Affairs.

Through these diverse endeavors, Aaron Nieh Workshop continues to redefine the landscape of visual design in Taiwan and beyond.

Key Visual Concept Video

Changhua serves as a vital transportation hub, connecting north and south while bridging east and west—truly the heart of circulation and movement. Much like a century-old trading firm, “Changhua Hang (行),” this year’s Taiwan Design Exhibition opens up the fertile grounds of Changhua. The identity animation incorporates many dynamic visual elements of “opening,” symbolizing the gateway that welcomes the public into the Taiwan Design Exhibition.

The exhibition uses gradient colors to represent the three major areas: Changhua, South Changhua and Lukang. These gradients evoke the coastal skyline imagery of Changhua, with the camera continually pushing toward the horizon, conveying a sense of “progress and forward movement.” It also echoes the roadside scenes of Tianwei highway garden, where blooming acres glide past the car windows—making it feel as if the animation takes you through every inch of Changhua’s land.

The symbolic motif “((( )))” in the animation opens up a rich space for imagination, signifying exchange, transmission, and inclusiveness. It also suggests the rhythms of the economy, swaying flowers, or rising incense smoke. Through the interplay of rhythm and visual motion, the identity animation deepens the viewer’s perception and emotional connection with the exhibition’s main visual identity.

Motion Design

Nulls Design

Nulls Design is like the null set symbol "{ }", encompasses boundless imaginations. We focus on listening to each brand's unique voice. The power of storytelling is not only our belief but also what empowers us in convey that unique voice through innovative visuals across various platforms. This approach deepens the meaning and refines the taste for each brand, whilst exploring new values and possibilities.

Kevin Cheng

Kevin Cheng is a motion design director and designer, specializing in creating dynamic productions for brand identity, cultural and artistic events, and exhibitions. Previous works include the 2024 Taiwan Creative Expo image animation, TTXC Taiwan Technology X Culture Expo brand animation, 2022 Presidential Office New Year's animation, Taipei Performing Arts Center image animation, Taiwan Design Research Institute logo animation, 2022/2023 Presidential Hackathon image animation, and 2023 Wan Jin Shi Marathon Race image animation.

Public Facilities Design

Aaronnieh Workshop

Based in Taipei and Kaohsiung, ANW is actively involved in brand identity, with a strong presence in the music, publishing, art, and public project sectors. Their expertise in integrating contemporary and pop culture with diverse visual codes adds depth and complexity to their work. This methodology enriches their creations with multiple layers of interpretation, offering clear and accessible insights into the field of graphic design.

The studio has garnered numerous accolades, including the Red Dot Design Award, iF Design Award, and Golden Melody Awards for Best Album Packaging. Notable projects by Aaron Nieh Workshop encompass a wide array of collaborations: visual identity for the 50th Golden Horse Awards, branding for CTBC Bank’s "Enjoy Life" credit card, packaging design for 7-ELEVEN's CITY CAFE, brand identity for Not Just Library, signage systems for CDIB Capital Group's headquarters, co-branded credit card design for Taipei 101, projects for Taiwan Tobacco & Liquor Corp, design work for Chunghwa Post Co., Ltd., special edition catalog for Sotheby’s "Post-War Asian Art", wayfinding system for Taipei Performing Arts Center, signage overhaul for Taoyuan City Government, visual design for the Taiwan Pavilion at the Venice Architecture Biennale, 150th and 155th anniversary gift boxes for Kuo Yuan Ye, brand identity for NUNUNI, Taiwan Design Research Institute, Control Yuan and Ministry of Digital Affairs.

Through these diverse endeavors, Aaron Nieh Workshop continues to redefine the landscape of visual design in Taiwan and beyond.

UMEADOW

Founded in 2019, UMEADOW specializes in architecture and curatorial thinking.
Collaborating with interdisciplinary expert teams, we have supported numerous brands and government agencies in thematic planning. Starting from the performative potential of content, we craft communication-oriented spaces that foster meaningful engagement between people and pressing issues.

With an open and curious outlook toward the world, we excel at framing complex topics and translating them into accessible narratives. Through the design of spatial experiences, we convey the essence of brands and ideas—empowering information to resonate more deeply. Our collaborators extend beyond commercial and governmental sectors; we are equally committed to exploring issues that surround humanity and the living world.

At UMEADOW, we seek to reframe topics into experiences that invite participation and spark inspiration. We create connections—between people and content, between space and those who enter it.

CONCENTRIC PRODUCTION

“Each individual brings unique strengths, converging like radii of varying lengths extending from a shared center point, forming concentric circles that expand outward as a blueprint of energy.”—This is the founding vision of Concentric Production, dedicated to bringing design aesthetics into everyday life and communicating forward-looking perspectives through integrated design.

Concentric Production applies holistic design thinking to provide comprehensive planning services across brand integration, visual design, exhibition planning, spatial design, and film production.

With a leap-forward mindset, the team breaks existing frameworks, connecting diverse media and craftspeople to spark creativity through cross-disciplinary collaboration.