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Playground of Youth

((( Next-Gen Store )))

Description

The "NEXT-GEN Store" puts a spotlight on local brands founded by Changhua's younger generation. Through a fresh approach to retail, the Store brings together local culture, youth entrepreneurship and visions of the future, and creates a space where art, business, and community thrive together. Featuring immersive experiences and diverse themes, the store shows the design talent and vibrant energy of Changhua's youth. As a reimagination of the department store, the store serves as a hub for craftsmanship, digital innovation, and sustainable values.


"Playground of Youth" invites everyone to step into an original role of local innovator and embark on an exciting adventure that you can experience only in the Zhongxing Military Dependents' Village Cultural Park. Changhua's rich heritage has nurtured generations of young people who have excelled in numerous fields. Here, the sky is the limit for their daring spirits as they bring local culture to the world and shape everyday life into future possibilities.
 
The exhibition features multiple interactive checkpoints and no fixed route. Every choice and every attempt is a chance to learn and embrace the unknown. Step in with anticipation. Experience how Changhua's youth inherit, blend, and reinvent, transforming the space into an adventurous laboratory of innovation and entrepreneurship. Exploration is not just an encounter. It is a form of participation—a collective act of shaping a new future for Changhua. Come and discover the true spirit of Changhua together!

Curatorial Unit

Plan b Inc.

Plan b Inc. is a consulting firm practicing Sustainable Development as working mindset. Driven by genuine concern for real-world issues, Plan b provided various pragmatic solutions, strategic consulting and planning services for clients from wide ranges of industries both domestically and internationally over the years. In addition to comprehensive consultancy and strategic planning, Plan b specializes in projects through in-depth analysis and research of how societal, economic, and environmental factors intertwine. We provide a range of solutions and turn them into tangible realities

Cooperation

247Visualart

Our team puts visual design at its core, with the fields of our work spanning from brand identity, multimedia, to visual planning of curation. We excel in translating local cultural symbols into modern art language, combining static-aesthetic sensitivity and dynamic images for its visual rhythm to flow from surface to space, and applying experimental images in visual arts. In recent years, we have been actively participating in promoting aesthetics along with public sectors. In 2019, we assisted the National Development Committee in planning and designing Startup Island TAIWAN, and was invited by the Taiwan Design Research Institute to carry out the aesthetic renovation plan of TPE-HUN Shuttle Bus with the Industrial Development Bureau of MOEA and the Directorate General of Highways of MOTC.

Curator

Emily Chen
Plan b Inc. | Emily Chen

Co-founder & CEO of Plan b Inc. Since 2015, she has specialized in brand and sustainability strategy, project coordination, and curation, building on prior entrepreneurial experience in physical spaces and online platforms.

Hsien Hsun Huang
247Visualart | Hsien Hsun Huang

1. Creative Director of 247VISUALART 2. Key Visual of the 23rd National Award for Arts, 2024 3. Key Visual of the 12th Presidential Culture Awards, 2023 4. Selected at the Good Design Award, 2023 5. Best of Year Award, Golden Pin Design Award, 2020 6. Taipei City Mayor Award, Taipei Design Award, 2019 7. Golden Award, Taiwan International Graphic Design Award, 2015

Spatial Design

SALTING LAB

“Salt” — the simplest seasoning in cooking, able to bring out the true flavor and essence of ingredients. We believe design is like a pinch of salt: enriching the senses and adding flavor to the everyday. With years of experience in the design industry, Salting Lab was officially founded in 2019. Since then, the team has focused on integrating diverse spatial typologies, with a portfolio ranging from art installations, brand pop-up shops, and exhibition spaces to offices, department store counters, street-front stores, commercial venues, and residences. Salting Lab is dedicated to comprehensive spatial design and execution, shaping spatial identities that align with brand positioning, and delivering professional space planning and design services.

Cooperative Partners

Exhibition Coordination|Plan b Inc.
Curator|Emily Chen
Co-Curators|Hsien-Hsun Huang, Ping-Hung Chung, Carol Lin (Neo Market), Jhao-Cien Wang (Grand Theatre)
Visual Design|247Visualart
Space Coordination|archicake design (1F), made in void space design (1F), SALTING LAB (2F)
Market Coordination|KAIROS PLANNING STUDIO
Theatrical Coordination|Our Theatre

Exhibition Planner|Emily Chen(1F&2F), Hsien Hsun Huang (2F), Man Hsuan Ho (2F), Shu Shiuan Ho (2F)
Project Manager|Yi Chun Tsai, Chia yi Lu
Market Execution|Good Life Bookstore
Execution Support|Jun-Wei Tsao, Po-Hsun Wu, I-Cheng Chen, Shih-Chieh Yu
Exhibition Film|sayhi visual production (2F)
Exhibition Equipment|LIGHTFULL STUDIO CO., LTD. (2F)
Exhibition Multimedia|Micos Interactive Co., Ltd. (2F)
Exhibition Display|FENEN Design Ltd. (2F)
Exhibition Illustration|Daya Chang (2F)
Exhibition Execution|NPHuDesign (2F)
Changhua Illustrator Collaboration|5gray, noii noii, ikuiku studio

Exhibitor (Idea Boutique)|PASONT, READYGO, SELFV, IMMUGOAT, 9 SHRIMP, Twenty Lifestyle, halfseriouslife, TianHeRi Ltd., Hands, Chocoolee Select Shop, SU VIDA, Dong Dong, Addable, Crap Changer, paper art around, CAOSHI.CERAMIC, WUTONGGONG, Tongli Seafood Enterprise Co., Ltd., good hands, WOODLIFE, GOurds ACE Workshop, LeiDaShi Marketing CO., LTD. hao atelier, Le Mi Florist, Lennontoolbar Co., Ltd

Exhibitor (Playground of Youth)|Life 8, Da-Yeh University, inBlooom, O' RINGO CO., LTD., YOSHI BAKEY, Simple Kaffa Flagship
Special Thanks|Simhope Industrial CO., LTD., Lonely Hearts Club, Albert Chen, Lucas Huang, Hsiang-Han Hsu, Wilma Ku, Andrew Niou, Daniella Huang, Susan Huang, Emily Yang, National Yuanlin Senior High School participants, and every Changhua youth practicing creativity and innovation.

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Cross-Disciplinary Of Design Application and Promotion Plan

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