The "NEXT-GEN Store" puts a spotlight on local brands founded by Changhua's younger generation. Through a fresh approach to retail, the Store brings together local culture, youth entrepreneurship and visions of the future, and creates a space where art, business, and community thrive together. Featuring immersive experiences and diverse themes, the store shows the design talent and vibrant energy of Changhua's youth. As a reimagination of the department store, the store serves as a hub for craftsmanship, digital innovation, and sustainable values.
"Idea Boutique" centers on youth co-creation, inviting young creative talents of Changhua to be collaborators of the exhibition. From brand showcases to the design of inspirational spaces, the boundaries of curation are expanded, allowing young people from diverse fields to join in shaping the content. They show visitors how design can respond to daily life, solve problems, and create new possibilities.