spot! spot! TO GO

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A10

((( Commercial Districts )))

Gaobin Pavilion＋ Siaoshi Business District

Description

Culture shapes the life of business districts, as people bring new energy and value to their communities. From small clusters, connections grow and spread, forming the vibrant rhythm of the city's commercial districts. Urban Pulse utilizes design and innovation to enhance the interaction between people, places, and services. Through design aesthetics, it helps commercial districts attract visitors and develop vibrantly. Take it easy, breathe, and follow "spot! spot!" Explore seven redesigned districts across Taiwan. Witness transformation as it unfolds, discover how design is reshaping everyday spaces, and observe how shops evolve.

Starting in Siaosi Business District, the journey expands to reveal the urban charm of Changhua. "spot! spot! TO GO" invites you to explore, reflect, and imagine the possibilities design can bring to the future of local districts.

Curatorial Unit

HEY SHENG

Guided by our core principle of "Symbiotic Emotion," we approach our work through aesthetics and emotional design. We orchestrate the various facets of our work to forge and deepen connections, allowing us to discover novel forms that best tell the work's story and imbue it with scalable, sustainable values. From aesthetics to integrated design, we realize our creative visions in various emotional interfaces and forms. Our services encompass brand identity, product design, exhibition venues, visual design, and cultural exhibition curation. We are proud to showcase our work on projects such as the Taiwan Crafts Awards trophy (2023–present), Golden Pin Design Awards trophy (2022–present), and National Industrial Innovation Awards trophy (2020–present).Our curatorial projects include "Design and Craft Co-creation" (part of "Ripples of the Pacific" project in Taitung), "Taiwan Design Expo: CHECK in HSINCHU," and the "2019 Hualien International Stone Workshop".

Curator

HEY SHENG Creative Inc. ｜ CAM YANG, ViiCHEN

Guided by maxims of emotional design and informed by aesthetics, we orchestrate the various facets of our work to deepen connections and sensory experiences. This process allows us to discover novel forms that best tell the work's story, ground our designs in scientific rigor, and endow them with scalable and sustainable values.

Cooperative Partners

Organizer ｜Administration of Commerce, MOEA

Executed |Taiwan Design Research Institute, TDRI

Curatorial Team｜HEY SHENG Creative Inc.

The Curators｜CAM YANG, ViiCHEN

Planning Editor｜JoAnne CHEN

Exhibition Coordinator｜CAM YANG

Artistic Director｜ViiCHENDESIGN

Space Design｜HEY SHENG Creative Inc.

Visual Design｜Shi Ching Yang

Type Design｜Rose Zheng

Media Coordinator ｜EdiTrio Studio

Image coordination｜Benson Chen, Wan Yi Cai

Event Organizer｜OUT OF OFFICE ,Changhua Siaosi Cultural Association

Venues｜Gaobin Pavilion

Space making｜JC Studio

Exhibitor｜

New Taipei PINGXI、Taoyuan CHUNG YUAN bussiness district、Changhua Siaosi Business District、Tainan Guohua Youai Business District、Tainan Confucius Temple Commercial District、Kaohsiung Hamasen shopping District、Kaohsiung CISHAN

Official Partners｜

Studio Yu, Milly x GreenStone, White CUBE Studio, BlackBird Imagine Studio, Light up cafe&bar, Gold Ingot Egg Cake·Cai Cai Buddha, Changhua bawan, Natural Roll Handmade Egg Rolls, CKbakery, Ashu Danzi Noodles, Redleaf hotel coffee, coffee Drinkone, Gao Bing Ge (Changhua Railway Hospital), DingSan Bar & Dining, Tang Taiwanese Churros, Changhua Ah Zhang Meatball, Bad Plan｜Banxian Place

Playground of Youth

Zhong Xing Zhuang Cultural Park of Military Veteran Village, 2F