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Changhua khòng! Food On!

((( CHANGHUA GASTRONOMIC COMMONS )))

Description

((( CHANGHUA GASTRONOMIC COMMONS )))

 

The best way to get to know a city is to enjoy its food.

The people of Changhua bring dedication and refinement to their everyday meals.

 

Their discerning taste has been nurtured by three centuries on this fertile land, shaped by the season, environment, and people.

 

Changhua is truly the culinary capital of Taiwan.

 


 

 

From the intimate bond between people and food, let’s follow the trail of flavors, go down the memory lane, and discover Changhua’s passion for cuisine.

Changhua’s vast terrain is nourished by the fertile Zhuoshui River basin, where the soil sustains everyday life and finds expression in local delicacies. Changhua khòng begins with food, tracing stories of terroir from farm to table; exploring street bites whose humble appearances belie their depth of flavor; and revisiting banquet classics that have woven themselves into common dining—where the banquet dish of braised pork belly (pēn-jio̍h phang) has evolved into the everyday comfort of khòng-bah-pn̄g (braised pork rice).

“Braised Pork Rice” is the culinary keyword of Changhua. Its authentic spelling and pronunciation in Taiwanese is 炕肉飯 (khòng-bah-pn̄g). From the careful butchering of pork, to the balance of sauces, to the mastery of heat that extracts its essence, all embody the spirit that inspires the exhibition theme Changhua khòng. It is the connection to the enthusiasm and dedication to the contemporary “khòng” cookery culture, meanwhile revealing the hidden flavor memories of Changhua.

Here, visitors are invited to listen to stories of the land, wander among flavors, and savor a tasting ritual of ten dishes inspired by memory. Through these encounters, Changhua khòng emerges in many forms—not only as khòng-bah-pn̄g, but as Changhua’s enduring passion poured into food.

Event Coordinator Unit

Grand Vision Co., Ltd

Founded in the Hsinchu area, Grand Vision Co., Ltd. is a cultural and aesthetic brand by Hongmei Cultural & Creative. Its first cultural venue, Or Bookstore, integrates an independent bookstore, lifestyle select shop, and vegetarian café. Since its founding, the brand has embraced the “BOOK+” philosophy as its core vision and is currently developing a “distributed museum” project based in Hsinchu.

googoods design

googoods design was founded in 2012 by Chihong Chuang, with the belief that beautiful things should be part of everyday life. Its services span brand identity, product design, exhibition curation, spatial design, and large-scale art installations. Centered on brand vision, the studio advocates for “just-right” design—delivering precise and fitting solutions. Specializing in experiential spaces and creating moments of surprise, googoods design aims to convey beauty and inspiration in daily life. Alongside two concept stores, Chihong launched the ChiHong furniture brand in 2015, introducing scenario-based and mobile product series. In 2017, his works were showcased at the renowned Salone del Mobile Milano, extending the brand’s reach from Italy and Germany to New York and Japan.

Event Coordinator

Chihong Chuang
googoods | Chihong Chuang

Chihong Chuang is a multidisciplinary creator with a background in both art and industrial design. He is recognized for his expertise in concept development and visual integration, with a portfolio that spans product and brand design, exhibition curation, spatial design, and large-scale art installations.

Cooperative Partners

Curatorial Unit|googoods design
Creative Director |Chihong Chuang
Project Manager|WenJu Ho . PinRu Shih
Planning|Joy Chuang . Annie Wang
Associate Creative Director|FangHsuan Hsu
Art Director|Hsiangchi Yang
Key Visual|ChengHsi Hung
Graphic | FangHsuan Hsu . Jiajing Li . ChengHsi Hung
Interior|Jing Xie . JiaSheng He . ChiaoYin Tang
Production Coordinator|WanYu Chuang
Contributors|White Cube Studio
Food Photography|Yan Chen
Exhibition Photography|Jason Huang
Videographer|Kaiyu Chen

Creator|eyecandle . Monouno . X.Diem . ZISHI ART . Clothes.ZiP . Jiajing Li . feipo . haha sarah . GOODS Design . FangHsuan Hsu . Hsiangchi Yang
Special Thanks|Shine Glory Rice LIN, CHAO-JUNG . Tian Hsiang Mutton Hot Pot / Yi-Chia Livestock Farm . Wang-Gang Thickened Thin Noodle Soup (mī-suànn-kôo) . Baishakeng Old Eatery Meatball Dumplings (Ba-Wan) . Peitou Sheng Meatball Dumplings (Ba-Wan) . Tai-Sheng Oyster Omelette . Han Bao Clams . Yuanlin Centennial Herbal Jelly . Lao-Tan Cabbage Rice . Dong Hua Roasted Wheat Flour Tea (mī-tê) . Lin Jin-Hsing Savory Rice Pudding (Wagui) . Lin Ji Vegetarian Food . Fruits and Vegetables Production Cooperative . Oil Learning House . Benson Winery . Family Pork / Yong Long Ranch CHANG, SHENG-CHE . A-Yung Braised Pork Rice (khòng-bah-pn̄g) . A-Tian Clam Noodles . A-Ching Mutton Hot Pot . A-Chang Meatball Dumplings (Ba-Wan) . Ha Ha Fishery / Marine Food Research & Production Cooperative CHEN, MING-LIAO . Jasmine Huatan Pavilion of Dreams . Coriander Production Cooperative . Sheng-Hui Food Co., Ltd. TSENG, CHUN-KAI . CHEN, CHENG-CHE . Jin-Fa Green Onion Twisted Rolls . Shun-Tai Candied Fruits Factory . Royal Fish Shop . Shinhochun Soy Sauce and Preserved Vegetables (Tsukemono) Factory . Yuan Xing Soy Sauce Brewery . Ju Lu Tang Ginseng-scented Chinese Yam . Green Grace Grain Store . Nongman Times HSU, WEN-TENG . Jheng Shin Jheng Pastries . Lan-Hui Vineyards . Magical Mushrooms Tribe

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