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TIANWEI DNA

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Description

Each installation embodies the DNA of Tianwei. A walk down Minzu Road reveals Tianwei's past, present, and future.

The journey begins with a striking installation by artist Pu Chen, who has created a new brand identity for Tianwei. Drawing on local characteristics and industry symbols, he transforms them into an immersive, multi-sensory art experience. Along the meticulously designed exhibition route, you will encounter works such as The Gate of Origins, The Tail in the Fields, Highway Garden Station, Embrace of the Forest, Crouching into a Cactus, and A Bouquet for You. Here, you can admire the beauty of plants up close while capturing the most photo-worthy moments.

Curatorial Unit

247Visual Art

247Visualart creates works spanning graphic, spatial, and digital media. The team has executed main visual identities and multimedia productions for numerous exhibitions and award ceremonies, specializing in cross-media storytelling that generates rich sensory experiences. Their works have received recognition from both domestic and international competitions, including the Out-Put Award (Germany) – Honorable Mention, Global Design Awards (Hong Kong) – Gold Award, WorldFest-Houston International Film Festival – Gold Award, the iF Design Award (Germany), as well as honors such as the 2018 Shopping Design Taiwan Best 100 – Best Design Team, 2019 Taipei Design Award – Mayor’s Award, 2020 Japan Good Design Award (G Mark), and inclusion in the 2021 Centre Pompidou “Best Videos of the Year”. In addition, they were selected for the 2023 National Taiwan Museum of Fine Arts U108 Project and named again as a 2024 Shopping Design Taiwan Best 100 – Best Design Team.

Bank of Culture

Bank of Culture has long been dedicated to cultivating Taiwan’s traditional culture, documenting over 160 local cultural cases to date, and continuing to work with historians and cultural practitioners across the island to promote cultural sustainability. With expertise in translating complex cultural issues into engaging content, the team leverages creativity and design to present tradition in a fresh light—bringing it into the public eye and inspiring deeper resonance. They have participated in projects such as the Taiwan Cultural Expo, the Taiwan Design Expo, and Taipei City’s initiatives on accessibility and readability for the visually impaired. Their work has been recognized with international and domestic honors, including the Red Dot Design Award, iF Design Award, Golden Pin Design Award, and the Good Design Award (Japan)—testament to their mission of energizing culture through design.

Cooperative Partners

Tianwei Township Office ChangHua County、Tianwei Highway Garden Association

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Cross-Disciplinary Of Design Application and Promotion Plan

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