In Motion

Founded in 2016, In Motion is a multidisciplinary design studio guided by the belief that “design is the process of moving toward a goal.” The studio provides professional services in curatorial planning, brand identity, visual communication, image production, industrial design, and multimedia integration. Its expertise spans automotive and transportation design, product design, graphic design, animation, visual media, spatial design, and exhibition development. By integrating diverse professional disciplines and resources, In Motion delivers comprehensive design solutions—from concept development and strategic planning to final execution. In Motion has been recognized with the 2026 iF Design Award in Product Design under Commercial Vehicles, as well as in Interior Architecture under Installations. The studio has also received the Golden Pin Design Award Design Mark in the Integration Design category for Professional Curation, demonstrating its cross-disciplinary expertise in product, spatial, and curatorial design.

In Motion ｜ Shawn Lee

He currently serves as Design Director at In Motion Design, Chairman of the Industrial Design Development Association of Taipei (IDDAT), Vice President of the Taiwan Design Alliance (TdA), and an Adjunct Faculty Member in the Product and Vehicle Design Program, Department of Design for Smart Living at Huafan University. Formerly an automotive designer at HAITEC, he has extensive experience in transportation design, design education, and the advancement of the design industry. He is dedicated to promoting design thinking, creative practice, and cross-disciplinary integration. Through design education, industry collaboration, and professional organizations, he actively cultivates the next generation of design talent while strengthening the sustainable development and international connections of Taiwan’s design industry.