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Description

By emphasizing the relationship between performances and spaces, the program brings art into everyday life, transforming the design exhibition from a venue-based event into a city-wide stage. Through a dense, multi-site network of performances, along with collaborations between renowned teams and local arts and culture talents, the creative energy of culture is infused into the city’s very fabric, embodying the vision that “Exhibition is life, and life is design.”

 

Following this concept, three mobile exhibition zones will be set up in both Changhua and Lukang. Through street performances, cross-disciplinary collaborations, and participation by well-known performing arts groups, a series of story-driven, interactive, and visually engaging showcases will be created. Each performance will be tailor-made to reflect the cultural background and thematic setting of its location, aiming to build lasting urban memories, attract crowds, and strengthen the cultural value of the region during the festival.

 

Curatorial Unit

Sanlih E-Television Inc.

A Multi-Media Group Dedicated to Originality Since its establishment in 1991, Sanlih Television (SET) has upheld the spirit of originality, with self-produced content at its core. SET creates diverse programming across five major categories—drama, entertainment, music, news, and finance—while operating six television channels: SET Taiwan, SET Metro, SET News, SET iNEWS, SET International, and MTV Entertainment. Producing over 3,000 hours of original content annually, SET has become Taiwan’s largest content creation hub. Guided by the principle of “one source, multiple applications,” SET has expanded into four additional areas: new media, publishing, cultural and creative exhibitions, and live performances. This has established a comprehensive audiovisual ecosystem under the Sanlih Media Group brand.

Curator

Wooyo Design | Leon、 Leo、Leona

"Creative Director of Wooyo Design, blending communication background, journalistic insight, and New York design training to elevate brand value through precise communication and innovative design. Artistic Director specializing in diverse dance and performance choreography, blending music, special effects, and props to create unique, high-quality creative events and stage productions."

Spatial Design

Wooyo Design

Since Wooyo’s establishment, it has been cooperating with various industries, communicating with customers by standing in users’ shoes. This enables us to bring in cross-industry perspectives as breakthrough points for innovation. “Anything related to brand is our business” has been Wooyo Design’s core belief in recent years. We not only focus on creating good designs, but more importantly, on “how to make a design that meets the brand perfectly.” Our work covers a wide range of aspects—from core graphic design, expanding to image, website, packaging, product, space planning, as well as event curation and coordination. We excel at transforming a brand’s essence into impactful on-site experiences, ensuring every stage—from creative ideation to flawless execution—delivers precision, energy, and lasting impressions.

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Cross-Disciplinary Of Design Application and Promotion Plan

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